Our Vision

The Communications and Marketing Department vision is to develop and implement an effective communication system that will inform and engage internal and external communities.

Department Services

Media Relations

The Communications and Marketing staff offers story ideas to the media and responds to media requests. Staff members are available to help with:

• Writing press releases
• Press conferences, news briefings, and special events
• Pitching story ideas to print and broadcast media
• Crisis communications
• Supporting school and district staff with media interviews
• School to home communication

Please submit stories, electronically, using the Good News/Upcoming Events form, which can also be found on the Communications and Marketing page through the district website. Complete the form, making sure you include the school’s physical address, and then click "submit." The department will issue all press releases for the district and schools.

Crisis Communications

Communications and Marketing staff provides principals and site administrators with guidance during crisis situations. Staff will help write parent letters or automated phone message scripts alerting parents of situations that have occurred at a school, and provides advice about how widely to disseminate such messages and letters, as well as the appropriate timing for sending out calls.  Staff also will serve as media liaison during a school crisis, so principals and school staff can continue focusing on the crisis and student safety.

Graphic Design

The department works with schools and other departments to design logos, letterhead, posters, brochures, event programs, annual reports, and PowerPoint presentations. The department also consults on digital file preparation and print ordering. Contact Senior Graphics Design Specialist Debbie Smith at (813) 794-2449, ext. 42449, or e-mail her at dbsmith@pasco.k12.fl.us.

Marketing

The Communications and Marketing Department provides marketing consulting and expert marketing services to the district’s 80+ schools and myriad departments. The marketing specialist develops creative marketing campaigns that include traditional and digital marketing elements in order to reach targets through all appropriate channels—social media, TV, email, print, and more.

Photography and Videography

The department has two photographers who cover school and district events, and post their photographs to our district's Facebook, Twitter, Instagram and Flickr pages. The photographers also produce videos, which are uploaded to the district’s YouTube page, for schools and district offices.

Web Site and Social Media

The Communications and Marketing Department designs and maintains the district Web site, and assists schools and other departments with design and maintenance of their sites. The department also maintains the district’s Facebook, Twitter and Instagram pages. The district website coordinator and website technician create standard themes, provide and maintain a CMS platform for school websites, assist with the creation of site policy and procedures, and assist departments and schools with web tools such as Twitter and Facebook.