Job Title: Specialist, Communications and Marketing

Reports to:Director of Communications and Government Relations
Typical Schedule:245 days/7.5 hours
Bargaining Unit:N/A


Job Code:5176
Salary Schedule:80N


Assist in all aspects of support, development, and distribution of communication, district initiatives, and activities utilizing print and electronic media platforms. Assemble, write, and edit information for release to the public and media concerning issues that relate to the district.


The following statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. These statements are not intended to be construed as an exhaustive list of all duties and responsibilities required of those in this position.
  1. Lead marketing activities for school choice and educational option programs and track results.
  2. Collaborate with various departments for improving the marketing activities for the District.
  3. Conduct assessments of the district’s communication and marketing programs and recommend changes when needed.
  4. Coordinate with department staff to ensure effective and relevant communication efforts.
  5. Assist in the production of written newsletters, press releases, memoranda, and articles.
  6. Assist with managing content for the district’s various social media sites and related communication platforms to share relevant information aimed at highlighting students, staff, and district accomplishments.
  7. Assist in the day-to-day operations and activities of the department.
  8. Perform other duties as assigned.


Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty successfully. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.


  • Ability to lead a successful marketing campaign
  • Knowledge of current trends in communication and marketing
  • Knowledge of social media, with a command of each network and their best practices
  • Knowledge of related federal, state, and local rules, regulations, statutes, and policies governing communication and social media
  • Ability to analyze data and use data-driven decisions making to implement effective programs.
  • Ability to work collaboratively with others and facilitate groups to consensus.
  • Excellent oral and written communication skills including telephone etiquette, grammar, proofreading, and copyrighting abilities
  • Ability to communicate effectively with a variety of audiences, orally and in writing, including electronic media
  • Ability to organize, prioritize, manage and carry out duties efficiently and within established timeframes
  • Knowledge of and experience with personal computers and programs, such as word processing programs, spreadsheets, and databases.


  • Bachelor’s Degree from an accredited institution in communications, marketing, public relations or related field
  • Three years’ experience in communications, marketing, public relations, or journalism
  • OR
  • Any equivalent combination of education and experience, which provides the required knowledge, skills, and abilities to perform the essential duties and responsibilities of the position.




  • Experience in marketing programs, communications, or public relations, preferably in an education-related industry.




Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is required to sit, talk and hear; stand and walk; use hands to finger, handle, or feel; reach with hands and arms. The employee occasionally lifts and/or moves up to 25 pounds. Specific vision ability required by this job includes close vision, distance vision, and the ability to adjust focus.


Indoors: The worker is subject to inside environmental conditions. There is protection from weather conditions but not necessarily from temperature changes.


  • General office equipment, including personal computers, fax machines, copiers, telephones, etc.


Salary and benefits shall be paid consistent with the District’s approved compensation plan. Length of the work year and hours of employment shall be established by the District.

Performance of the job will be evaluated in accordance with provisions of the School Board’s policy on evaluation of personnel.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Pasco County Schools will provide reasonable accommodations to qualified individuals with disabilities to allow them to perform the essential functions of the job when such individuals request an accommodation.

Specialist, Communications and Marketing;   EST: June 21, 2016 ;   REV: n/a;   Board Approved: June 21, 2016